A Mentalidade do Leão
setembro 15, 2025
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Many people confuse price with value, but the two walk completely different paths.
Price is the number printed on the tag — the financial cost.
Value, on the other hand, is what something truly means to you: the impact it creates, the problem it solves, and the feeling it delivers.
That’s why something cheap can end up being expensive, and something that costs more can be worth far more than its price.
Perceived value is how the human mind interprets usefulness and benefit.
It’s not just what a product is, but how it makes the person feel.
That’s why the same service can cost 100 for one client and be worth 10,000 for another — it depends on perception, not the number.
Perception is shaped by:
Past experiences
Emotions
Trust
Credibility
Expectations
Imagined outcome
When you add value, you transform something ordinary into something memorable.
This transformation changes perception — and when perception shifts, value increases.
Value-adding is everything you deliver beyond the basic service.
It’s what wasn’t in the contract, but ends up in the client’s heart.
Examples of adding value:
Completing work ahead of schedule
Explaining the process clearly and reassuringly
Showing before-and-after results to build trust
Caring for details that nobody sees but everyone feels
Treating the client with empathy, not like a number
Clients don’t pay for the service itself — they pay for how the service makes them feel.
Neuroscience shows that the human brain is naturally programmed to recognize errors and wrong patterns first.
This happens because, for survival, the brain learned to quickly identify anything that looks “off,” “wrong,” or “out of place.”
To prove how powerful this mechanism is, look at the two nearly identical images below:
even without trying, your brain instantly spots 3 small mistakes in the image on the right — it happens automatically, without logic, without analysis, simply through perception.
This same mechanism happens inside a house.
When someone walks into a home and sees black stains on a white wall, cracks, leaks, uneven paint, or anything that breaks the “expected pattern,” the brain immediately interprets it as:
❌ something wrong
❌ something neglected
❌ something ugly
❌ something that doesn’t match the pattern of normality
Even if the person doesn’t say it out loud, the subconscious triggers an alert:
“This isn’t supposed to look like that.”
It’s not about logic.
It’s not about price.
It’s not even about a major structural issue.
It’s simply how the brain works.
This is why visual details, finishing, cleaning, organization, and presentation matter so much.
Our brain reacts instantly to patterns — especially patterns that are broken.
When we fix stains, correct finishing, paint properly, organize a space, and restore what visually looks wrong, we are actually reprogramming the client’s emotional response, making the brain feel:
✔ safety
✔ quality
✔ care
✔ value
Thoses positive experiences create reward patterns:
Dopamine release
Increased trust
Reduced anxiety
Greater emotional connection
Spontaneous recommendations
When we deliver exceptional value, exceed expectations, and create positive feelings, we help the client’s brain form new emotional patterns — patterns of trust, safety, and satisfaction.
That is neuroscience applied to everyday life
Price is what you pay.
Value is what you receive (or believe you received).
Perceived value is how the mind interprets the experience.
Adding value elevates perception and increases worth.
Neuroscience reveals that in this scenario, the brain spots flaws faster than beauty. When we correct what’s “off,” we shift the client’s subconscious from alert to trust
Entrepreneur, autodidact, and a dedicated learner who loves exploring topics related to personal development, interpersonal relationships, spirituality, and the human mind.
